Production company Viacom18 Media on July 5 declared that it has contracted 3 yr Broadcasting rights with LaLiga for an unmentioned sum. As part of the contract, Viacom18 Media Pvt Ltd’s lead TV channel brand MTV will solely broadcast Spanish football league LaLiga games in India for the following 3 yrs. This is the company’s 1st sports partnership in the nation. Empowered and upheld by Reliance owned IMG Reliance Limited firm, LaLiga matches will air on MTV channel in the country, alongside select national and local channels and live-streamed on the company’s preposterous TV network platform Voot, and Jio platforms like Jio Tv.
Executive Director of LaLiga Oscar Mayo stated that “We are eager to collaborate with Viacom18 Media Pvt Ltd and further reinforce the LaLiga being a fan to an always developing football fan base in the country. Having set probably the best quality of football all around the world and India acquiring gigantic energy, we are certain that we will reach and draw in with the energetic crowd that MTV as a destination request to.”
The production company which doesn’t have an exclusive sports television channel is wanting to live broadcast 80 of the 380 LaLiga matches on its, MTV television channel, while every one of the LaLiga games will be live-streamed on an OTT platform called Voot and on Jio platforms like Jio Tv. Media executive of Viacom18, Anshul Ailawadi stated that “LaLiga checks all the containers for us. It is nice to have property, has a solid and energetic supportive fan following and the matches will be at 9.30 pm according to the Indian time.”
He also said that MTV is taking a gander at reevaluating itself and as it is viewed as a place of the real world, there isn’t anything more genuine than live football games. There will be an MTV style campaign, yet it’s anything but a credible feeling. LaLiga football league will start on the 13th of August in 2021 and will see Viacom18 put the organization’s strength behind building reach and reverberation for the Spanish football league among Indian energetic fans. Viacom18 will associate with the Laliga fans through a huge advertising and correspondences campaign, further structure the being a fan and effort for LaLiga in the country. MTV will likewise encourage football sports across its online media network channels.